Sunday, December 8, 2013

Logo and Business Card Design: Piamony Photography

My best friend Neena Majumdar has started taking up photography assignments and I had the honor of designing the logo, watermark and business cards for her work.

I designed this logo in May, 2013. The design is a simple text, with a sketched eye taking place of the 'o'. It represents the idea behind the photography studio- how each picture is more a work of the eye than the camera. It was inspired by her art and creativity, and her own sketches. Here is the final logo:
And here is one of her pictures with the watermark:


Just like the logo, I wanted the business card to look fresh and minimalistic, yet elegant, sophisticated and professional - something that complements the logo and text without overpowering it, while also steering clear of cliche ideas such as tripod, camera icon, etc.


A Piamony image of a revolving stool is used. This provided for a perfect background because of its focus, shadow, texture and greyscale-ness. The grey was extended to behind the text to make a light, sort of out-of-focus backdrop, almost like a wall, or even a handmade paper.



Here's the link to the Facebook page: https://www.facebook.com/PiamonyPhotography