Logo and Business Card Design: Piamony Photography

My best friend Neena Majumdar has started taking up photography assignments and I had the honor of designing the logo, watermark and business cards for her work.

I designed this logo in May, 2013. The design is a simple text, with a sketched eye taking place of the 'o'. It represents the idea behind the photography studio- how each picture is more a work of the eye than the camera. It was inspired by her art and creativity, and her own sketches. Here is the final logo:

And here is one of her pictures with the watermark:

Just like the logo, I wanted the business card to look fresh and minimalistic, yet elegant, sophisticated and professional - something that complements the logo and text without overpowering it, while also steering clear of cliche ideas such as tripod, camera icon, etc.

A Piamony image of a revolving stool is used. This provided for a perfect background because of its focus, shadow, texture and greyscale-ness. The grey was extended to behind the text to make a light, sort of out-of-focus backdrop, almost like a wall, or even a handmade paper.

Here's the link to the Facebook page: https://www.facebook.com/PiamonyPhotography

Scholarly Paper: Has the Recession Made Hotels any (un)Greener?

I wrote this paper in the final semester of my masters program at Harvard Graduate School of Design. It talks, as the name suggests, about hotels during the recession and the effect recession had on their eco-friendliness. 

For the purpose of this study, I considered what makes or defines a hotel as green, how costly and how effective would it be to build green hotels and whether or not the guests or users want to pay a premium for a green hotel over a regular hotel. 

I also talked to developers, hotel owners and green experts to see whether all the cost-cutting during the economic downturn has led to developers trying to invest more in green products and building techniques (for lower life-cycle costs) or invest more in other products (that may not necessarily be eco-friendly, but ensure lower initial costs). 

Consecutively, I researched on how the trend of the sustainable and eco-friendly buildings has been affecting the hotel industry in general. As far as commercial buildings go, saving the environment doesn't stop just at the building stage, but needs to go on during operations as well. 

I concluded by taking the example of the number of LEED-registered hotels and mapped out the trends in green hotel building during the last ten years, both in the US and worldwide, and also compared them for the big hotel brands too.

Here is an abstract of the paper:

ABSTRACT

Hotels and guests have changed over the last decade in terms of being eco-friendly. The hotels have begun to provide in-room thermostats, recycle-bins, shampoo and lotion dispensers. They have started educating guests on how much water and electricity they can save.

As customers are also getting more and more aware of sustainability issues and the world is trying to get greener, developers and building owners are increasingly turning toward eco-friendly buildings. 

While lagging behind a little bit, hotel developers considered it necessary to keep up with the sustainable movement. The last few years have seen the maximum growth in the number of LEED-registered hotels and eco-friendly hotel chains. Today most, if not all, of the luxury hotel brands in the United States have properties that are either going for LEED certification, or other green-hotel certification, or simply adopting green practices in their operations.

But at the same time, when the world saw an onset of recession, there came an increasing pressure from stakeholders and lenders to cut down budgets of all new projects, not excluding the hospitality industry. And while all this was happening, hoteliers still needed to cater to the demand for increase in the “luxury” factor from local and international travelers.

Therefore, this paper intends to be an analysis of green hotels and how the juxtaposition of the green movement and global economic downturn affected the hospitality industry. Overall, it will study these effects through a question “Did the recession make the “green” hotels any (un)greener?”

The paper covers topics on introduction and history of green hotels, green initiatives by hotels, costs of development of green hotels and whether or not the guests care. It then analyzes the number LEED-registered hotels in the US in the past decade, and the percentage they are of the total hotels built. The growth in the number of LEED registered hotels of most prominent hotel brands in the US has also been analyzed.

Such a study can find out, or attempt to find out, the discrepancy between what eco-friendliness means to the hotel developers and to the end-users and how that gap can be bridged. Also, an analysis on the effects of recession on hotels can help us understand how hotel budgets can be manipulated to help maintain their eco-friendliness. It can help developers draw on the theory “being green can also mean being profitable”.

Bottle Painting Part-2

I painted this bottle for a friend, who wanted to preserve one of her bottles for personal memories. The bottle is The Glenlivet Single Malt Scotch. I was happy to see the bottle was a lighter green than the Cabernet Sauvignon I had painted before. This would mean the design on it is more conspicuous without back-lighting.

As before, I preserved the label, and painted with only a permanent marker. This time, I decided to base the design on the memories that my friend associated with the bottle. The whole design is sort of a collage of sketches, almost symbol-like, each representing a different memory, spun all around the smooth round surface. I wanted it to look like an abstract collection, that would be aesthetically pleasing and interesting to a viewer, but understood completely only by the owner, so that she could be reminded of a different memory each time she looks at it.

Bottle Painting

When I started painting an empty wine bottle back in 2010, I was looking for a long art project that I could go back to whenever I had free time on my hands. And for that to happen, I needed something that would take many many hours. So I chose this intricate and symmetrical damask design. The bottle is a Californian Cabernet Sauvignon. 

The design was adapted from this lovely vintage damask fabric by Osborne & Little called Dryden Velvet. I think this design is absolutely stunning, and I wanted to take up the challenge of drawing symmetrically on the glass bottle, which is smooth and round, making painting very hard. The wine label and even the price tag have been kept intact.

I used permanent marker to draw this. Each and every line is a first draft and no other tools or rulers have been used. I often used to take the bottle to Harvard Square Starbucks and painted there. I didn't exactly count how many hours it took me, but I painted on and off, and the whole project has been going on for two and a half years now. Never knew I'd be that patient with anything.

I'll write about the second bottle soon!